Horror Writing Tips Horror used to be a big market in publishing. It's died off in the past few years (pun intended), but still has a loyal readership. The Vampire novel, for example, still rises again and again to the best seller list. Most horror readers are guys and/or adolescents. Girls tend to like paranormal, which is an off-shoot of the genre (often involving sparkling vampires and soft-core sex scenes or romance). Horror readers want to experience the fast-pulsed fear and adrenaline that goes with a good scare. If you fail to provide this, you might as well have written a cook-book. 1. Setting and strong characters are essential. Much of a horror story is atmosphere created by careful diction (word choice) and texture (details). Imagery plays a strong role here, although the writing shouldn't be too literary. 2. Your protagonist should be facing an appropriate and equally strong, if not stronger, antagonist. If the monster or threat does not overpower your p...